Idea Factory

Thanks to BrainStore's Industrial IdeaProduction process and the world's only IdeaMachine, amazing ideas are produced in record time for each assignment, that meet the pre-defined criteria for successful ideas.
BrainStore has specialised in the process of idea development for 17 years. For each project, a new team is created from the BrainStore Community of over 5 000 freelancers. This process guarantees the most diverse viewpoints and wide support by all those involved, not to mention amazement and speed.Clients such as BMW, BASF, Credit Suisse and Nestlé trust BrainStore's unique IdeaProduction in their search for innovation.

All BrainStore projects are processed with the IdeaMachine. The Machine is made up of four elements: IdeaBoosting, Compression, Decision and Management.

IdeaBoostMany different Tools are used to boost the collection of thousands of inspirations. The Tools - NetScouting, TrendScouting, IdeaInterviews and ExpertInterviews - create a wealth of elements, which enrich the ideas and inputs from the various participants of the CreativeTeam workshop, the main function of IdeaBoosting.CompressionThe Compression process is made up of three steps: IdeaCity, in which the inspirations collected in the IdeaBoosting process are combined and forged into concrete ideas by a large team; ThinkTank, where Experts assess the remaining ideas according to the project criteria; and IdeaDesign, in which the ideas are clearly and comparably visualised.SelectionIn the third part of the IdeaMachine the ideas are assessed by many different people, and the favourites are selected. The highlight is the IdeaSelection. ManagementThe ideas are prepared for implementation. In the RoadMap workshops BrainStore develops the further steps required for each idea together with the project team. Answers are found as to whom and what is needed in order to successfully implement the idea.Each idea is visually prepared according to its content, so that it can emotionally inspire the implementation team on an internal or external level, and that the significance of the ideas can be grasped. A catalogue of usage possibilities exists for each idea.