Group Genius

by Paul Roberts

Frustration. It's 7 PM on the second day of a two-day seminar on Hilton Head, South Carolina, and the entire executive team from New York-based AM Cosmetics is incredulous. Smack-dab in the middle of a brainstorming session that was producing a concrete business plan, creativity guru Matt Taylor has pulled the plug. As the executives look on in astonishment, Taylor's colleagues silently pile candles, rubber bands, paper clips, Play-Doh, wing nuts, fishing line, and 40 other items unrelated to cosmetics at the front of the workshop space.

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