The Next Agenda - Introduction

by Fast Company

It is one of the trademarks of the new economy: You can play the game almost any way you choose. You can craft a business model that shocks your competitors. You can commit your operation to delivering customer service that delights your clients. You can think global from the day that you open your doors. You can find a local niche that the global giants have overlooked and turn it into your own private enterprise zone. The way that you position your company, the way that you brand your operation, the way that you differentiate your product or service from others on the market -- today more than ever, those critical factors of success are a matter of personal choice, personal expression, and personal work style.

http://www.fastcompany.com/magazine/33/agendaopen.html