by Seth Godin
You're at your business-school reunion. Everyone's bragging about how successful they already are -- and trading lies about what they're doing to become even more successful. Frank the Jock talks about the dotcom he's just started. Suzie the Wallstreeter says that she has already made her money and is now turning her energy toward rebuilding Eastern Europe. And then the group looks at you.
"Well," you say, "I think the future -- the really big money -- is in owning a farm. A really small one, no more than 100 acres. Of course, I'll invest in a tractor. I expect that in just a few years my husband and I can cash out and buy ourselves a nice little brownstone in the city."
Ludicrous, no? Owning a farm may bring tremendous lifestyle benefits, but it hasn't been a ticket to wealth for more than 200 years.
http://www.fastcompany.com/magazine/37/ideavirus.html
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